Discover

AUTHENTIC SANTA BARBARA WINES

Beyond the picturesque landscapes lies a genuine wine culture waiting to be explored. Discover the authentic heart of Santa Barbara through its wines – each bottle telling a story of our vineyards, our people, and our commitment to quality. Come and experience the true character of our region, one sip at a time.

Come Visit

2021 WINE REGION OF THE YEAR

Wine Enthusiast Magazine

Acclaim

WHAT THE EXPERTS SAY

"Wine lovers will be pleased to find that the magnetism of the bucolic valley matches that of the beachy enclave of downtown Santa Barbara, complete with dozens of small wineries making terroir-driven wines from an impressive array of microclimates, plus destination-worthy restaurants."
- Aaron Romano & MaryAnn Worobiec, Wine Spectator
"Santa Barbara County is the shining star in California in this vintage, and this is where California wine lovers should focus their attention and wine budget."
- Jeb Dunnuck, JebDunnuck.com
"Santa Barbara continues to impress with a wide range of exceptional, world-class wines."
- Antonio Galloni, Vinous
"Santa Barbara County is a paradise for winemakers. No other region in the world can support this diversity with the geographic, geologic, and climatic data—plus successful, ageworthy vintages—to back it up. And for wine lovers, there’s something for every palate, often in the same tasting room."
- Matt Kettmann, Wine Enthusiast

Experience

SANTA BARBARA WINE COUNTRY

TASTE

SANTA BARBARA COUNTY HAS A DIVERSE RANGE OF WINES, STYLES AND EXPERIENCES ALL IN ONE REGION.

EAT

Great food to complement your favorite local wine is easy to find in Santa Barbara County.

STAY

From hotels on the beach, spa resorts in the countryside, to places in town, you can stay a while.

RIDE

Sit back and enjoy the ride through Santa Barbara’s wine country with one of our knowledgeable tour companies.

Testimonials
"Over the past few decades the Central Coast wine regions of the Santa Ynez Valley, Santa Maria Valley, Santa Rita Hills, and the other AVAs have become a favorite destination of wine lovers throughout the U.S. and around the world due to the natural beauty of the area, the friendly, hospitable tasting rooms, and for producing outstanding varietals and blends which include Pinot Noir, Cabernet, Chardonnay, Syrah, Grenache, Cabernet Franc, Cabernet Sauvignon, Petit Verdot, Sauvignon Blanc, and yes, Merlot."
- Stephen B., Santa Barbara, CA
Testimonials
“Forget all your troubles, forget all your cares, come on get happy in Santa Barbara Wine Country."
- Melissa F., Summerland, CA
Testimonials
"I love Santa Barbara Wine Country so much because of its breathtaking scenic beauty, extremely talented winemakers and the huge variation in wines that are possible from the cool climates of Santa Maria and Sta. Rita Hills to the heat of Happy Canyon."
- Michael C., West Hollywood, CA
Testimonials
“Santa Barbara County wines encompass all of the varietals and incredible quality of Napa and Sonoma, with none of the traffic or exorbitant tasting fees.”
- Wayne M., Manhattan Beach, CA
Testimonials
"We love the quality, value and sheer diversity of wines from Santa Barbara County."
- Tom O., Tucson, AZ
Testimonials
"I love visiting Santa Barbara Wine Country because it is beautiful with outstanding wines and restaurants."
- Leslie B., Anaheim Hills, CA
Testimonials
"I LOVE Santa Barbara Wine Country because it is a rustic, charming retreat from the stresses of big city life and it’s only a couple of hours away."
- Peggy S., San Pedro, CA
Testimonials
"Wonderful wine, friendly and educated staff in tasting rooms and of course, beautiful vineyards that bring us back every year."
- Kim P., Tucson, AZ
Testimonials
"Really unique wineries that are more independent in their operations. The vintners engage with you at many wineries and share their passion for wine!"
- Leslie F., Tampa, FL
Testimonials
"I love, love, love the Santa Ynez Valley with its incredible scenery, wines and people."
- Mary I., Pasadena, CA
Testimonials
"The wine is fabulous, the food is great, the scenery is beautiful as are the people."
- Dorothy M., Hawthorne, CA
Testimonials
"I look forward to the day we can all celebrate again. Can’t wait!"
- Lydia S., Los Angeles, CA
Testimonials
"We love Santa Barbara Wine Country because the wine is so good and the wine tasting rooms are very friendly and open about discussing their wines."
- Peter R., Chino Hills, CA
Testimonials
"Santa Barbara County has beautiful scenery, great weather and the best wines in the state of California, if not the World. It is home to the masters of Pinot Noir!"
- Fran T., San Clemente, CA
Testimonials
"The beauty and laidback vibe draw me back every time – can’t wait to return!"
- Susan S., Huntington Beach, CA
Testimonials
"I love Santa Barbara wine country because it is a humble, beautiful community that shows the importance of love, family, friends by injecting that love as ingredients in their wines."
- Patty M., Huntington Beach, CA
Testimonials
"Santa Barbara Wine Country has some of the best Pinot Noirs I've ever tasted!"
- David F., Newport Beach, CA
Testimonials
"I love the hidden gem that is Los Alamos; actually talking with the winemakers, all the dogs, not crowded, and great wines!"
- Steve Z., Marina, CA
Testimonials
"Thanks to the movie "Sideways", I have been a frequent visitor to the Santa Barbara Wine Country for years. Where else can you find world-class wines, restaurants and hotels in such a bucolic setting less than two hours from L.A.?"
- Mike M., Northridge, CA
Testimonials
"What other county in the entire world can you drink world class wines and stay at world class beach resorts? The answer is none!"
- Pete G., Waco, TX
Testimonials
"I’ve been wine tasting in the area since 1993 and have fallen in love with the Chardonnays, Pinots, and Syrahs!"
- Joe M., Hacienda Heights, CA
Testimonials
"My wife and I love Santa Barbara Wine Country because it is peaceful, beautiful, and filled with many wonderful wineries that have their own special uniqueness."
- James D., Newbury Park, CA
Testimonials
"World class wines, fine cuisine, weather that you can’t beat, friendly wonderful people all within my grasp in 2.5 hours. Why wouldn’t I visit SB county?"
- Gil S., Garden Grove, CA
Testimonials
"From the wineries to the people to the amazing wines - Santa Barbara Wine Country is just magical."
- Regina A., Scottsdale, AZ
Testimonials
"We love to visit and taste the wonderful Pinots in the Santa Rita Hills."
- Ray M. & Leslie M., Encino, CA
Testimonials
"There are many exceptional quality small boutique wineries!"
- Jason N., Lompoc, CA
Testimonials
"We have been visiting Santa Barbara Wine Country for over 30 years and never tire of it. The scenery is stunningly beautiful, the people are some of the nicest you’ll ever meet and the wines are world class. Upon entering the Santa Ynez Valley, you will leave your troubles behind you and smile. I promise!"
- Carol H., California
Testimonials
"We are blessed here in Santa Barbara County to have such a variety of amazing wines made by brilliant winemakers and surrounded by magnificent countryside."
- Dennis D., Santa Barbara, CA
Testimonials
"We absolutely love visiting the Santa Barbara Wine Country because it is a beautiful area with wonderful wine, food and people."
- Richard B., Santa Barbara, CA
Testimonials
"From the Pacific Ocean to the mountain peaks, Santa Barbara Wine Country is pure heaven to drink deep down into your soul."
- Brian S., Omaha, NE
“I love Santa Barbara Wine Country because chances are really good you’ll meet the winemaker who handcrafted the beautiful wine you’re tasting and you will become a fan forever.”
- Wendy T., Orcutt, CA
"Santa Barbara is the most cutting edge county in California and produces many wonderful wines."
- Paul E., Sommelier, Las Vegas, NV
"Santa Barbara Wine Country is my happy place!"
- Nicole L., Sherman Oaks, CA
Testimonials
"We love Santa Barbara Wine Country because it is beautiful, the people are friendly and the wines are fantastic."
- David R., Irvine, CA
Testimonials
"Like no where else you have ever been, solitude amongst some of the finest wine anywhere!"
- John K., Omaha, NE
Testimonials
"Only two things needed to keep one coming back, and not necessarily in this order: 1). absolutely gorgeous and scenic area, 2). totally outstanding/superb wines."
- Pat C., Rancho Palos Verdes, CA
Testimonials
"The Santa Rita Hills and Foxen Canyon are stunning wine enthusiasts' wonderlands, offering world class Pinot Noir, Syrah and Chardonnay in some of the most beautiful settings imaginable, as well as several lesser known grapes and complex Rhone blends."
- Thomas T., Santa Barbara, CA
Testimonials
"The best Chardonnays and Pinot Noirs and I have been going to the Vintners Festival since about the second year for awesome times."
- Barry F., Los Gatos, CA
Testimonials
"I love Santa Barbara Wine Country! It has been a place my family and friends have gone to for the last 20 years. Always wonderful weather and my favorite thing are the wine fests we go to twice yearly. The food is some of the best in California – always fresh and innovative. I call it my “happy place!”
- Diana C., Los Angeles, CA
Testimonials
"Friendly and approachable Winery/ Vineyard owners and employees making exceptional quality wines!"
- Dan A., Colorado

Explore the landscape

WINE TASTING ROUTES

With seven AVAs and nine distinct wine trails, you can explore Santa Barbara Wine Country for days and never have the same experience twice. Spend a day puttering on unexplored country roads dotted with estate vineyards, stroll through charming towns tasting and poking into boutiques and art galleries along the way, or have an edgy, city experience sampling small-batch producers on the Urban Wine Trail.

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