Hospitality & DTC Sales – Full Time (McKinney Family Vineyards)

Hospitality & DTC Sales – Full Time (McKinney Family Vineyards)

by McKinney Family Vineyards
Published: June 21, 2022 (3 days ago)

Boutique Winery is looking for a Hospitality and DTC Sales lead to join our small but mighty team of fun, enthusiastic, and entrepreneurial-minded individuals. We’re looking for someone who is interested in growing with the company and is invested in their own career growth in the wine industry. This role would be mostly private wine tour sales on our Estate Property in Santa Ynez. There is also some time available for winery work, if desired, to strengthen one’s knowledge of the winemaking process.


We’re looking for someone to help build our DTC sales and wine club program and increase memberships. This is an opportunity to develop a winning DTC and wine club growth plan and manage the execution. You will work directly with the owner and wine club manager on all things wine club and DTC sales. We love big ideas and want someone who is willing to take initiative.


Role Responsibilities:

• Maintain day-to-day focus on sales goals

• Work in tandem with wine club manager on club shipments, including preparing shipments, tracking, re-shipping and communicating with our clients making sure their needs are met

• Own sales and wine club sign-up goals and provide insight, ideas, and feedback for how to reach targets each month

• Assist wine club manager with customer service emails and phone support by replying to all incoming customer inquiries in a timely, warm, professional, and proactive manner

• Monitor all sales metrics and report at weekly team meetings

• Build our regional footprint by developing local relationships and awareness of our wines – engage with local hotels, concierges, and restaurants on a regular basis

• Identify unique business opportunities including, partnerships, events, and promotions

• Maintain wine tasting calendar by responding to all incoming inquiries, overseeing daily schedule, and hosting tours at both our Estate tasting location in Santa Ynez and production facility in Buellton

• Be our representative at tastings in local area events

• Assist with maintaining inventory of case goods, wine club brochures, and merchandise


You’ll be a perfect addition to our team if:

• You have a great attitude and enjoy working with a team

• You are a self-starter and can manage your own workload

• You’ve worked in the wine industry before

• You’re good at problem-solving

• You take initiative to work through problems and bring solutions to the table

• You’re personable and have great communication skills

• You enjoy fine wines!



• DTC sales experience

• 5-10 years working in the wine industry

• Santa Barbara County-based or reside in very close proximity and are willing to commute

• Basic wine knowledge is essential

• This position requires the use of your personal vehicle with a valid driver’s license and proper insurance

• Ability to lift 50 lbs

• Impeccable communication skills with a strong attention to detail

• Working understanding of Office suite including Word, Excel, and PowerPoint & Google Docs

• A strong understanding of WineDirect e-commerce or Commerce 7 platform

• Marketing experience a plus

• Proficiency in design programs like Canva, Photoshop, etc. is a plus!

• Comfortable using the following software (or willing to learn them – some training will be provided):




*Please note that this job description is a detailed sample, however, it may not be comprehensive of all possible job responsibilities.


DTC Sales on the property in Santa Ynez & Wine Production Facility in Buellton.


Strategic Relationships

Goal Setting & Goal Follow through for company sales

LTV – (Life Time Value) Helping us grow and retain a thriving wine club

Holding Staff Meetings

Expectations of Sales Team

Working with Team Members to Improve Sales Numbers & Sales Strategies

Educational Programs & Meetings for team

Strategy for growing Wine Club

Reporting with owner on monthly sales reports (What was sold – what wasn’t – who is lagging/excelling)

Magazine Marketing Campaigns – X Amount of Magazine articles per year w/ bonuses attached.

At least a mention in X amount of Magazines each year

Running wine club operations along side wine club manager

Marketing/Sales Initiatives

Sales Campaigns – Email and Social Media


Pay: DOE + Bonuses & Tips


Please email your resume & cover letter to [email protected]