FOXEN Vineyard // Sales & Marketing Manager

Foxen is a family-run vineyard and winery celebrating its fourth decade of business in Santa Barbara County and is looking for a Sales & Marketing Manager to join our management team.

Our Sales & Marketing Manager is an integral part of Foxen’s daily operations by driving Direct-to-Consumer sales strategy, managing Foxen’s digital marketing space, being the expert on our point-of-sale system, and owning our on-site events. This role is perfect for someone with a passion for wine and being a leader, experience in digital marketing and sales analysis, who enjoys thinking strategically to achieve goals, and who finds fulfillment being part of a well-knit team.

-Compensation: $74,000 – $83,000 annual salary + commissions
-Location: On site at Foxen Winery with remote days as needed
-Classification: Full Time, Exempt
-Work Week: Monday through Friday, weekend days as needed
-Reports to: Vice President of Sales & Marketing

Responsibilities:

-Lead direct-to-consumer sales teams: Tasting Room, Wine Club, and Retail Shipping.
-Drive direct-to-consumer sales through sales data analysis and implementing strategies to meet department-wide and company-wide goals.
-Oversee product allocation and releases with input from senior leadership.
-Be the expert on all things point-of-sale/CRM; organize and lead biannual team trainings on POS/CRM system operations and best practices.
-Manage private and personalized label sales program.
-Support distribution sales relationships.
-Compile, analyze, and present sales data to senior leadership.
-Manage digital marketing and design space, including website, external web pages and apps (Google, Yelp, etc.), social media, email and text marketing, and distribution sales collateral.
-Manage advertising and print marketing strategies with input from senior leadership.
-Manage media submissions and tastings with input from senior leadership.
-Host media & trade guests, and attend off-site media, trade & consumer tastings.
-Own on-site event management.
-Attend and participate in community association meetings & educational sessions: county-wide Direct-to-Consumer Managers, Foxen Canyon Wine Trail, Santa Barbara Vintners, etc.
-Champion Foxen’s values in all business decision making.

Qualifications:

-2+ years in a recent people management role.
-2+ years in customer-facing sales role(s).
-Proven experience working with and analyzing sales data, creating and implementing sales strategies.
-Proven experience managing events.
-2+ years working with WineDirect &/or Commerce7 POS/CRM, Adobe Suite, and Office 365.
-Experience working with marketing design tools like Canva, Constant Contact; HTML coding experience a plus.
-Proven digital marketing management experience.
-Ability to work independently and in a team environment.
-Professional in appearance, demeanor, and communications (both written and verbal).
-Must be 21 years of age or older.
-Ability to lift up to 50lbs, stand/walk for extended periods of time, and perform physical labor.

Please email a little about yourself and a resumé to Foxen’s Vice President of Sales & Marketing Kaitlin Armstrong at [email protected], with “Foxen – Sales & Marketing Manager Application – {Your Name}” as the subject line.