Come Visit

2021 WINE REGION OF THE YEAR

Wine Enthusiast Magazine

Experience

SANTA BARBARA WINE COUNTRY

TASTE

TASTE

SANTA BARBARA COUNTY HAS A DIVERSE RANGE OF WINES, STYLES AND EXPERIENCES ALL IN ONE REGION.

EAT

EAT

Great food to complement your favorite local wine is easy to find in Santa Barbara County.

STAY

STAY

From hotels on the beach, spa resorts in the countryside, to places in town, you can stay a while.

RIDE

RIDE

Sit back and enjoy the ride through Santa Barbara’s wine country with one of our knowledgeable tour companies.

Explore the landscape

WINE TASTING ROUTES

With seven AVAs and nine distinct wine trails, you can explore Santa Barbara Wine Country for days and never have the same experience twice. Spend a day puttering on unexplored country roads dotted with estate vineyards, stroll through charming towns tasting and poking into boutiques and art galleries along the way, or have an edgy, city experience sampling small-batch producers on the Urban Wine Trail.

Easy Access

DOWNLOAD THE APP

Build your perfect Santa Barbara Wine Country itinerary
APP STORE

Explore Santa Barbara Wine Country

Nine wine routes, one spectacular experience. We’ve got it all!