About Us

Santa Barbara Vintners

The Santa Barbara Vintners (Santa Barbara County Vintners Association) is a non-profit 501 (c) 6 organization founded in 1983 to support and promote Santa Barbara County as a world-class, authentic wine producing and wine grape growing region.

Santa Barbara Vintners Festival Weekend
Mission Santa Barbara (annual wine buyers trip)
Santa Barbara Wine Country Touring Guide
AVA maps
Website, social media pages, blog, and email communications
Hospitality, direct to consumer, and responsible alcohol server training
Educational seminars
Networking events, including monthly Themed Educational Tastings

The Santa Barbara Vintners’ mission is to celebrate, share and protect the richness of Santa Barbara County Wine.

Individual wineries make many contributions to the local community, through donations of product, personnel and monetary support. In addition, the Santa Barbara Vintners Foundation hosts special events where the proceeds directly benefit local nonprofit organizations including the Santa Barbara Wine Auction benefiting Direct Relief.

Staff

Alison Laslett / CEO

As the CEO of the Santa Barbara Vintners, Alison Laslett works to promote and protect the Santa Barbara Wine Region. The region boasts over a hundred wineries, more than 300 labels, and 70+ varieties of wine. Since joining the organization in 2017, the region has increased retail sales significantly, won the Wine Enthusiast Wine Star Award for Region of the Year in 2021, and Alison was named one of the Top Women in Business by the Pacific Coast Times. In 2025, with the formation of the Wine Preserve, Santa Barbara County became the largest Wine Business Improvement District in the United States.

Alison advocates for the region both locally and state-wide, working with tourism and lobbying partners to advance the reputation and rights of the industry. New to wine when she joined the Vintners, Alison previously spent time in both established nonprofits and start-ups, working with significant funders, including Rockefeller Philanthropy Advisors, the Bill and Melinda Gates Foundation, and the Eli and Edythe Broad Foundation.

Now, she enjoys her newfound knowledge of wine, working with colleagues across the state to continue to help the region thrive.

Philip Carpenter / General Manager

Phil Carpenter’s deep connection to Santa Barbara wine began during a pivotal 2008 trip to the Sta. Rita Hills, a place he instantly recognized as his new home. For over a decade, his enthusiasm translated into actively promoting the region through various channels, including writing for numerous websites, organizing insightful tastings, and moderating engaging wine panels, all while connecting winemakers with key industry figures. Even during a period living in the UK starting in 2013, his dedication remained steadfast, championing Santa Barbara wines at London events and representing the region at ProWein in Düsseldorf, alongside achieving his WSET Levels Two and Three. The opportunity to join the Santa Barbara Vintners as Director of Membership in 2018 realized a long-held aspiration, allowing him to fully dedicate his passion and expertise to serving the local wine community and its visitors.