The U.S. wine market is vast and complex. You need a guide to help you navigate the complexities and improve sales. At Baedeker Wine, we provide expert guidance through tailored consulting and fractional executive management services for family-owned wineries dedicated to authentic premium and luxury wines. Our bespoke wine sales and marketing strategies support wine companies at every stage, from startup and rapid growth to revitalization.
Peter Baedeker has served as Managing Director for the Dierberg Estate, was the former President of The Henry Wine Group distributor, and created a successful sparkling wine brand that was acquired by a family enterprise. Peter has also served in a global role with Purple Wine & Spirits as well as being the CEO of an import company. Peter lives with his family in Mesa Oaks, in Lompoc, California where they are involved in animal rescue and autism awareness causes.