Unique Experiential Marketing Opportunities (POUR FOR CHANGE)

With over 23 years immersed in the world of fine wine—meeting winemakers, tasting vintages from every corner of the globe, and understanding the nuances that turn a bottle into a story—I’ve seen firsthand how wine brings people together. It has the power to spark conversation, to bridge cultures, and to create lasting memories. POUR FOR CHANGE was born from a desire to create exclusive pouring opportunities.

Being that I live in LA, I’ve had the pleasure of visiting and tasting wines from SB County. I want to further promote the region as one of distinction and excellence.

PFC is a unique model: wineries donate distinguished wines specifically for high-end events. When wine is shared with passion, it deepens the human experience.

But there’s another layer to our mission—impact. POUR FOR CHANGE was created with the belief that luxury and purpose can—and should—coexist. That’s why we prioritize partnerships with nonprofit organizations, aligning our wine experiences with causes that matter. We understand that fundraising events need to stand out to capture attention and drive engagement. By incorporating a curated wine experience into an event, guests enjoy something they’ll remember—and feel good about supporting.

Above all, POUR FOR CHANGE offers unique EXPERIENTIAL MARKETING opportunities. With so many great wines available, consumers want an experience. PFC curates high-end events and guarantees exclusivity on all promotional materials and throughout the event. Successful wine marketing needs integration, not a link or a turn of a page. Please visit pourforchange.org for additional information.