Privacy Policy

Effective date: July 21, 2026

Santa Barbara County Vintners Association, doing business as Santa Barbara Vintners (“Santa Barbara Vintners,” “we,” “us,” or “our”), is a nonprofit 501(c)(6) organization. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit sbcountywines.com (the “Website”), contact us, create an account, become a member, register for an event, or make a purchase through the Website.

Information We Collect

Depending on how you use the Website, we may collect:

• Information you provide: such as your name, email address, telephone number, mailing or billing address, organization or winery information, account details, membership information, event registrations, order information, and messages submitted through forms.
• Transaction information: such as items purchased, payment status, and transaction identifiers. Payment card information is processed by our payment providers; we do not intentionally store complete payment card numbers.
• Device and usage information: such as IP address, browser and device type, pages viewed, referring pages, approximate location derived from IP address, interactions with the Website, and cookie or similar technology identifiers.
• Information from third parties: such as service providers that support payments, website hosting, analytics, advertising, email delivery, forms, membership services, event registration, and fraud prevention.

How We Use Information

We may use information to:

• Operate, maintain, secure, and improve the Website;
• Respond to questions, requests, and submissions;
• Administer memberships, accounts, events, orders, and transactions;
• Send administrative messages and, where permitted, newsletters or promotional communications;
• Understand Website traffic and the effectiveness of our outreach;
• Prevent fraud, abuse, and security incidents; and
• Comply with legal obligations and protect our rights and the rights of others.

Cookies, Analytics, and Advertising

We use cookies and similar technologies for essential Website functions and, with your consent where applicable, for analytics, embedded content, and marketing. These technologies may involve Google Analytics, Google Tag Manager, Meta Pixel, YouTube, and related services. Google reCAPTCHA may be used to protect forms from spam and abuse.

You can use our cookie banner or the Cookie Preferences button on the Website to accept, reject, or manage nonessential technologies. We also honor supported Global Privacy Control signals. For additional details, please review our Cookie Policy.

How We Disclose Information

We may disclose information to service providers that perform work for us, including website hosting, payment processing, order fulfillment, email delivery, analytics, advertising, form processing, membership administration, event services, security, and technical support. We may also disclose information when required by law, to protect rights or safety, or in connection with a reorganization or transfer of our operations.

We do not sell personal information for money. Some analytics or advertising activities may be considered “sharing” under certain privacy laws. Where applicable, you can opt out through our cookie controls or a supported browser privacy signal.

Data Retention

We retain information for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain business and membership records, complete transactions, resolve disputes, enforce agreements, and satisfy legal, accounting, or reporting obligations. Retention periods vary depending on the type of information and why it was collected.

Your Choices

• Cookie choices: Use the cookie banner or Cookie Preferences button to manage nonessential technologies.
• Marketing email: Use the unsubscribe link in a promotional email or contact us.
• Information requests: You may contact us to ask about, correct, or request deletion of personal information associated with you. We will respond as required by applicable law and may need to verify your request.
• Browser controls: Your browser may allow you to block cookies or send privacy preference signals. Blocking essential cookies may affect Website functionality.

Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No Internet transmission or storage system is completely secure, however, and we cannot guarantee absolute security.

Children’s Privacy

The Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the Website, please contact us.

Third-Party Websites and Services

The Website may link to or display content from third-party websites and services. Their privacy practices are governed by their own policies, and we encourage you to review them.

Changes to This Policy

We may update this Privacy Policy periodically. We will post the updated policy on this page and revise the effective date above. Material changes may also be communicated through the Website or another appropriate method.

Contact Us

For privacy questions or requests, contact:

Santa Barbara County Vintners Association
Doing business as Santa Barbara Vintners
Email: info@sbcountywines.com
Phone: (805) 688-0881