Restaurant Membership


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Restaurants located in Santa Barbara County that sell Santa Barbara County wines.


Annual membership dues are a donation to one event or meal for the Vintners Association or the Vintners Foundation, such as: hosting a visiting journalist, catering a Board Luncheon or networking event, participation in the Vintners Festival, Wine Auction, Golf Tournament, 5-K Run, etc.


This is a $500 value.


In addition to the benefits offered to all members,



    • Option to participate in Santa Barbara Vintners Produced events
    • Option to participate in opportunistic events, such as film premieres and pop up tastings


    • Listing on the “Eat” page on the SBV website 
    • Individual restaurant website page built to feature your unique business, which includes:
      • Signature photos, logo, restaurant description; links to website, Facebook, Instagram & Twitter; restaurant location(s), hours, and contact information (See sample here)
      • SBC wine-related restaurant events posted to the website events calendar


    • Opportunity to host visiting media (if applicable) – See samples of media visits here
    • Vet and connect media leads to appropriate restaurant members based on story content


    • Invitations to SBV Member functions and networking events:
      • Educational wine tastings with SBC wineries
      • Strategic town halls, meetings, and presentations
      • Annual Meeting




Quotes from the SBC Wine Industry about the Santa Barbara Vintners

The Winemaker

“We are firm believers in the Santa Barbara Vintners Association. We know that coalescing many voices into one makes us more powerful and produces the most effective messaging. One voice that invites, organizes, and endorses. One voice to deliver a consistent and powerful message of unity. By joining together with share purpose, we are stronger as a group. Strong and powerful to promote and illuminate the splendors of our region. We can only be our strongest if we ALL join together.”

Doug Margerum
Margerum Wine Company & Barden

The Grower

“The Santa Barbara Vintners gives me the opportunity to meet and talk to current and potential grape customers. As a member I have the network I need to sell my grapes each year and pride in supporting our local wine region.”

Brook Williams
Owner & Winegrower
Duvarita Vineyard
Christy & Wise Vineyard

The Restauranteur

“The [SBV] has always worked hard to be the resource people think of when they are planning their trip to the beautiful Santa Ynez Valley and this is why we have supported them with our restaurant membership for over 20 years. Supporting [SBV] is more than just advertising, it’s being a supportive member of a community. We appreciate the connections and support our membership has given us through the years—truly invaluable.”

Shawnda & Sam Marmorstein
Los Olivos Wine Merchant Cafe

The Wine Tour

“We serve the Central Coast and have belonged to Santa Barbara Vintners since 1997. Our membership is highly valuable for marketing, education, growth and networking. We consider membership a responsibility; to contribute to the tremendous growth of this region and industry, which is our pleasure, as you are our wine families.”

Jill Tweedie
Breakaway Tours Wine and Events

Micro-Winery Owner

The Micro-Winery Owner

“Why would a micro-winery without a tasting room join the Vintners’ Association? Well, BECAUSE Seagrape is a micro-winery (actually, probably nano-winery) with a limited marketing budget and is a two-person show. We could never afford to hire outside talent for PR or social media, just will never have the reach of an association such as Vintners, and frankly, do not have the bandwidth to do it all. When I realized that I pay a subscription to Adobe for software that costs about half of what I would pay for a membership “subscription” to the Vintners’ Association, a light bulb went on. I believe that these will be some of the best dollars spent to elevate the brand, increase our exposure and ultimately…sell more wine! And the à la carte option allows me to choose just those elements that make sense for our little brand.”

Karen Steinwachs
Seagrape Wine Company



Marketing Our Region

  • Website: Every member enjoys a dedicated webpage on our website that has close to 140,000 unique visitors per year.
  • Email: We have an email list of over 11,000 consumers who receive Santa Barbara Wine Country events and news.
  • Social Media: Our members are promoted to a combined following of over 37,000 (Facebook, Instagram and Twitter)
  • Public Relations: We curate media visits hosted by our hospitality and winery members, allowing them to participate in a broad range of media opportunities. We also host events for media, trade, and consumers in the most notable Southern California markets: Los Angeles, Orange County and San Diego.


With almost $2B of economic impact, the Santa Barbara County wine industry must stay engaged in policy issues that impact the wine industry. We track various county issues, as well as shepherd the wineries, tasting rooms, and vineyards through regulatory impacts.

We hold relationships with and often partner with important members of our industry, including:

  • California Wine Institute
  • Visit California
  • Visit Santa Barbara
  • County of Santa Barbara Government
  • Visit the Santa Ynez Valley
  • Elected Officials
  • Explore Lompoc
  • Santa Maria Chamber of Commerce
  • …and more.

Marketing Your Brand

Unique marketing opportunities present themselves as the year unfolds. They have included but not been limited to the following events. We will continue to offer participation opportunities as they present themselves.

  • Media visits and/or tasting panels
  • Out-of-County pouring opportunities and consumer/media events
  • Association level participation in outside events (WOPN, IPNC, etc.) 
  • Passport programs 
  • Movie Premier or Event 
  • Virtual consumer events driving DTC sales 

Community & Events

  • Consumer Events: The association produces events ranging from large scale grand tastings to small curated experiences.
  • Trade Tastings: Mission Santa Barbara is a 3-Day Trade Tour with over 40 sommeliers and buyers from around the United States.
  • Educational Member Tastings: Monthly, except during harvest, these blind tastings of a specific varietal (pinot noir, cabernet sauvignon, sauvignon blanc, chardonnay, etc.) allow members to network and learn about each other’s wines and businesses. Leadership Members are offered the first opportunity to host.
  • Expert Lectures: This series brings experts to speak to membership on a range of agricultural, marketing, or wine business topics.
  • Educational Programs: Training and educational sessions that are procured exclusively for our members. This includes RBS training, business-to-business educational seminars, vineyard practices, and forklift certification.


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