Sales & Marketing Manager // Foxen Vineyard

Foxen Vineyard
Sales & Marketing Manager

Compensation: $74,000 – $83,000 annual salary + commissions
Location: On site at Foxen Winery with remote days as needed
Classification: Full Time, Exempt
Work Week: Monday through Friday, weekend days as needed
Reports to: Vice President of Sales & Marketing

Foxen is a family-run vineyard and winery celebrating its fourth decade of business in Santa Barbara County and is looking for a Sales & Marketing Manager to join our management team.

Our Sales & Marketing Manager is an integral part of Foxen’s daily operations by driving Direct-to-Consumer sales strategy, managing Foxen’s digital marketing space, being the expert on our point-of-sale system, and owning our on-site events. This role is perfect for someone with a passion for wine and being a leader, with experience in digital marketing and sales analysis, who enjoys thinking strategically to achieve goals, and who finds fulfillment being part of a well-knit team.

Responsibilities:

• Lead direct-to-consumer sales teams: Tasting Room, Wine Club, and Retail Shipping.
• Drive direct-to-consumer sales through sales data analysis and implementing strategies to meet department-wide and company-wide goals.
• Oversee product allocation and releases with input from senior leadership.
• Be the expert on all things point-of-sale/CRM; organize and lead biannual team trainings on POS/CRM system operations and best practices.
• Manage private and personalized label sales program.
• Support distribution sales relationships.
• Compile, analyze, and present sales data to senior leadership.
• Manage digital marketing and design space, including website, external web pages and apps (Google, Yelp, etc.), social media, email and text marketing, and distribution sales collateral.
• Manage advertising and print marketing strategies with input from senior leadership.
• Manage media submissions and tastings with input from senior leadership.
• Host media & trade guests, and attend off-site media, trade & consumer tastings.
• Own on-site event management.
• Attend and participate in community association meetings & educational sessions: county-wide Direct-to-Consumer Managers, Foxen Canyon Wine Trail, Santa Barbara Vintners, etc.
• Champion Foxen’s values in all business decision making.

Qualifications:
• 2+ years in a recent people management role.
• 2+ years in customer-facing sales role(s).
• Proven experience working with and analyzing sales data, creating and implementing sales strategies.
• Proven experience managing events.
• 2+ years working with WineDirect &/or Commerce7 POS/CRM, Adobe Suite, and Office 365.
• Experience working with marketing communication & design tools like Klaviyo, Red Chirp & Canva; HTML coding experience a plus.
• Proven digital marketing management experience.
• Ability to work independently and in a team environment.
• Professional in appearance, demeanor, and communications (both written and verbal).
• Must be 21 years of age or older.
• Ability to lift up to 50lbs, stand/walk for extended periods of time, and perform physical labor.

Please email a little about yourself and a resumé to Foxen’s Vice President of Sales & Marketing Kaitlin Armstrong at kaitlin@foxenvineyard.com, with “Foxen – Sales & Marketing Manager Application – {Your Name}” as the subject line.