Become A Member
The Santa Barbara Vintners is a nonprofit association whose members include wineries, vineyards, businesses, hotels, and restaurants.
We join together to promote and preserve the world-class wines and wine region of Santa Barbara County, California.
Membership in the Santa Barbara Vintners provides both comprehensive and targeted benefits for your business year round.
BECOME A MEMBER
ALL MEMBERSHIPS RUN FROM JULY 1 TO JUNE 30TH
Benefits of Membership for All Members
MARKETING OUR REGION
Website: Every member enjoys a dedicated webpage on our website that has close to 140,000 unique visitors per year.
Email: We have an email list of over 11,000 consumers who receive Santa Barbara Wine Country events and news.
Social Media: Our members are promoted to a combined following of over 37,000 (Facebook, Instagram and Twitter)
Public Relations: We curate media visits hosted by our hospitality and winery members, allowing them to participate in a broad range of media opportunities. We also host events for media, trade, and consumers in the most notable Southern California markets: Los Angeles, Orange County and San Diego.
190,000
UNIQUE WEBSITE VISITORS ANNUALLY
11,000
CONSUMERS & TRADE MEMBERS
37,000
FACEBOOK, ISNTAGRAM, & TWITTER FOLLOWERS
Recent Highlights
Farm-stay committee advocate for overnight vineyard guests
Continued efforts to create reasonable cannabis regulations
Wrote and proposed the SBC Economic Recovery Plan to County
Working with state-wide organizations and government agencies, we ensured that every winery in the County (almost 300) had a path to reopen after the Covid-19 lockdown.
During the pandemic, we sought out every winery in the County (almost led the development of re-opening regulations for the Beverage Industry in SBC
We provided detailed regulatory communications on Covid-19 until the entire state re-opened on June 15th.
ADVOCACY
With almost $2B of economic impact, the Santa Barbara County wine industry must stay engaged in policy issues that impact the wine industry. We track various county issues, as well as shepherd the wineries, tasting rooms, and vineyards through regulatory impacts.
We hold relationships with and often partner with important members of our industry, including:
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- California Wine Institute
- Visit California
- Visit Santa Barbara
- County of Santa Barbara Government
- Visit the Santa Ynez Valley
- Elected Officials
- Explore Lompoc
- Santa Maria Chamber of Commerce
- …and more.
MARKETING YOUR BRAND
Unique marketing opportunities present themselves as the year unfolds. They have included but not been limited to the following events. We will continue to offer participation opportunities as they present themselves.
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- Media visits and/or tasting panels
- Out-of-County pouring opportunities and consumer/media events
- Association level participation in outside events (WOPN, IPNC, etc.)
- Passport programs
- Movie Premier or Event
- Virtual consumer events driving DTC sales
COMMUNITY & EVENTS
Consumer Events: The association produces events ranging from large scale grand tastings to small curated experiences.
Trade Tastings: Mission Santa Barbara is a 3-Day Trade Tour with over 40 sommeliers and buyers from around the United States.
Educational Member Tastings: Monthly, except during harvest, these blind tastings of a specific varietal (pinot noir, cabernet sauvignon, sauvignon blanc, chardonnay, etc.) allow members to network and learn about each other’s wines and businesses. Leadership Members are offered the first opportunity to host.
Expert Lectures: This series brings experts to speak to membership on a range of agricultural, marketing, or wine business topics.
Educational Programs: Training and educational sessions that are procured exclusively for our members. This includes RBS training, business-to-business educational seminars, vineyard practices, and forklift certification.
JOIN NOW
ALL MEMBERSHIPS RUN FROM JULY 1 TO JUNE 30TH
Select a membership from the options below.
IN THEIR OWN WORDS
Quotes from the SBC Wine Industry about the Santa Barbara Vintners
The Winemaker
“We are firm believers in the Santa Barbara Vintners Association. We know that coalescing many voices into one makes us more powerful and produces the most effective messaging. One voice that invites, organizes, and endorses. One voice to deliver a consistent and powerful message of unity. By joining together with share purpose, we are stronger as a group. Strong and powerful to promote and illuminate the splendors of our region. We can only be our strongest if we ALL join together.”
Doug Margerum
Owner
Margerum Wine Company & Barden
The Grower
“The Santa Barbara Vintners gives me the opportunity to meet and talk to current and potential grape customers. As a member I have the network I need to sell my grapes each year and pride in supporting our local wine region.”
Brook Williams
Owner & Winegrower
Duvarita Vineyard
Christy & Wise Vineyard
The Restauranteur
“The [SBV] has always worked hard to be the resource people think of when they are planning their trip to the beautiful Santa Ynez Valley and this is why we have supported them with our restaurant membership for over 20 years. Supporting [SBV] is more than just advertising, it’s being a supportive member of a community. We appreciate the connections and support our membership has given us through the years—truly invaluable.”
Shawnda & Sam Marmorstein
Owners
Los Olivos Wine Merchant Cafe
The Wine Tour
“We serve the Central Coast and have belonged to Santa Barbara Vintners since 1997. Our membership is highly valuable for marketing, education, growth and networking. We consider membership a responsibility; to contribute to the tremendous growth of this region and industry, which is our pleasure, as you are our wine families.”
Jill Tweedie
Owner
Breakaway Tours Wine and Events
The Micro-Winery Owner
“Why would a micro-winery without a tasting room join the Vintners’ Association? Well, BECAUSE Seagrape is a micro-winery (actually, probably nano-winery) with a limited marketing budget and is a two-person show. We could never afford to hire outside talent for PR or social media, just will never have the reach of an association such as Vintners, and frankly, do not have the bandwidth to do it all. When I realized that I pay a subscription to Adobe for software that costs about half of what I would pay for a membership “subscription” to the Vintners’ Association, a light bulb went on. I believe that these will be some of the best dollars spent to elevate the brand, increase our exposure and ultimately…sell more wine! And the à la carte option allows me to choose just those elements that make sense for our little brand.”
Karen Steinwachs
Owner
Seagrape Wine Company
Memberships
Wine Industry Memberships
Wineries
For wineries located in Santa Barbara County (SBC)
Leadership Tier – $12,000/annually
Community Tier – $1,800 to $3,600/annually
Vineyard Grower
Licensed growers with 2+ acres in SBC.
$650+ /annually
(Plus $10 per Planted Acre Over 10 acres)
Business Memberships
Business
$500
/ ANNUALLY
Perfect for businesses located in or conducting business in Santa Barbara County seeking exposure to the wine industry.
Industry
$1000
/ ANNUALLY
Designed for companies interested in directly contacting the wine industry. Perfect for small wine industry vendors and hotels looking to partner with wineries.
Sponsorship
$2,500
/ ANNUALLY
Sponsorships are curated to help your specific venture gain the most benefit from your relationship with the Santa Barbara Vintners.
Restaurant
Annual Trade for Culinary Support at one Vintner Event
($500 Value)
Available to restaurants located in Santa Barbara County selling Santa Barbara County wines.