The Micro-Winery Owner
“Why would a micro-winery without a tasting room join the Vintners’ Association? Well, BECAUSE Seagrape is a micro-winery (actually, probably nano-winery) with a limited marketing budget and is a two-person show. We could never afford to hire outside talent for PR or social media, just will never have the reach of an association such as Vintners, and frankly, do not have the bandwidth to do it all. When I realized that I pay a subscription to Adobe for software that costs about half of what I would pay for a membership “subscription” to the Vintners’ Association, a light bulb went on. I believe that these will be some of the best dollars spent to elevate the brand, increase our exposure and ultimately…sell more wine! And the à la carte option allows me to choose just those elements that make sense for our little brand.”
Karen Steinwachs
Owner
Seagrape Wine Company