Winery Membership

LEADERSHIP MEMBER – WINERY

Join Today

 

The Leadership Membership is available to any winery that is committed to leading Santa Barbara County to success and has the resources and bandwidth to contribute to the mission. This tier of membership guarantees inclusion to all events and opportunities at no additional cost and the Right-of-First-Refusal to all marketing and media opportunities.

The Leadership Membership is for wineries who can actively engage in the opportunities presented by the association and want to be part of leading the industry to recognition and success. Eight board seats are available to this tier, making up the majority of the Board of Directors.

 

Leadership membership: $12,000 annually, biannual billing available.

LEADERSHIP MEMBER BENEFITS

In addition to the benefits offered to all members,

LEADERSHIP WINERY MEMBERS RECEIVE:

 

EVENTS
    • All Events are included in this membership.

 

DIGITAL
    • Listing on Wineries page & appropriate Tasting Routes pages of the SBV website 
    • Individual winery webpage featuring your unique winery, which includes:
      • Signature photos, logo, winery description; links to winery website, Facebook, Instagram & Twitter; tasting room location(s), hours, and contact information (See sample here)
      • Winery events posted to the SBV event calendar

 

SOCIAL MEDIA
    • Winery-related content shared on the SBV social media pages throughout the year
      • Send us your content for prioritized consideration: tag us, share, or repost

 

MEDIA RELATIONS
    • We vet and connect media leads to appropriate wineries based on story content
    • First-chance opportunity to host visiting media – See samples of media visits here
    • Wine sample submission deadlines and information for visiting reviewers

 

INDUSTRY PROGRAMS
    • Invitations to SBV Member functions: leadership luncheons, leadership cocktail parties, educational seminars, tasting room manager meetings, marketing roundtables and workshops, and annual membership meeting

 

SBV BOARD OF DIRECTORS & COMMITTEES
    • Eligible for election to 1 of 8 SBV Board of Directors seats on 11 member board
    • Eligible to join member-led committees and have a voice in the direction of the region

BECOME A MEMBER

ALL MEMBERSHIPS RUN FROM JULY 1 TO JUNE 30TH

COMMUNITY MEMBER – WINERY

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The Community Membership provides the foundational benefits of being a member, while allowing you to customize your membership based on additional events or opportunities you would like to pursue.

 

The Community Membership allows your winery to contribute to the collective effort of our industry to promote and protect our world-class wine region.

Community memberships are determined by production:
<2,000 cases – $1,800 annually, monthly auto-billing available ($150/month)
>2,000 cases – $3,600 annually, monthly auto-billing available ($300/month)

COMMUNITY MEMBERSHIP BENEFITS

In addition to the benefits offered to all members,

COMMUNITY MEMBERS RECEIVE:

 

EVENTS & OPPORTUNITIES
    • All Events, such a festivals or trade visits, in addition to unique opportunities, such as road trips or movie premieres, will be available for an additional cost.

 

DIGITAL
    • Listing on Wineries page & appropriate Tasting Routes pages of the SBV website 
    • Individual winery webpage featuring your unique winery, which includes:
      • Signature photos, logo, winery description; links to winery website, Facebook, Instagram & Twitter; tasting room location(s), hours, and contact information (See sample here)
      • Winery events posted to the SBV event calendar

 

SOCIAL MEDIA
    • Winery-related content shared on the SBV social media pages throughout the year
      • Send us your content for prioritized consideration: tag us, share, or repost

 

MEDIA RELATIONS
    • Opportunity to host visiting media – See samples of media visits here
    • Wine sample submission deadlines and information for visiting reviewers
    • Vet and connect media leads to appropriate wineries based on story content

 

INDUSTRY PROGRAMS
    • Invitations to SBV Member functions: educational seminars, tasting room manager meetings, marketing roundtables and workshops, and annual membership meeting

 

SBV BOARD OF DIRECTORS & COMMITTEES
    • Eligible for election to 1 of 3 SBV Board of Directors seats on 11 member board
    • Eligible to join member-led committees and have a voice in the direction of the region

BECOME A MEMBER

ALL MEMBERSHIPS RUN FROM JULY 1 TO JUNE 30TH

IN THEIR OWN WORDS

Quotes from the SBC Wine Industry about the Santa Barbara Vintners

The Winemaker

“We are firm believers in the Santa Barbara Vintners Association. We know that coalescing many voices into one makes us more powerful and produces the most effective messaging. One voice that invites, organizes, and endorses. One voice to deliver a consistent and powerful message of unity. By joining together with share purpose, we are stronger as a group. Strong and powerful to promote and illuminate the splendors of our region. We can only be our strongest if we ALL join together.”

Doug Margerum
Owner
Margerum Wine Company & Barden

The Grower

“The Santa Barbara Vintners gives me the opportunity to meet and talk to current and potential grape customers. As a member I have the network I need to sell my grapes each year and pride in supporting our local wine region.”

Brook Williams
Owner & Winegrower
Duvarita Vineyard
Christy & Wise Vineyard

The Restauranteur

“The [SBV] has always worked hard to be the resource people think of when they are planning their trip to the beautiful Santa Ynez Valley and this is why we have supported them with our restaurant membership for over 20 years. Supporting [SBV] is more than just advertising, it’s being a supportive member of a community. We appreciate the connections and support our membership has given us through the years—truly invaluable.”

Shawnda & Sam Marmorstein
Owners
Los Olivos Wine Merchant Cafe

The Wine Tour

“We serve the Central Coast and have belonged to Santa Barbara Vintners since 1997. Our membership is highly valuable for marketing, education, growth and networking. We consider membership a responsibility; to contribute to the tremendous growth of this region and industry, which is our pleasure, as you are our wine families.”

Jill Tweedie
Owner
Breakaway Tours Wine and Events

Micro-Winery Owner

The Micro-Winery Owner

“Why would a micro-winery without a tasting room join the Vintners’ Association? Well, BECAUSE Seagrape is a micro-winery (actually, probably nano-winery) with a limited marketing budget and is a two-person show. We could never afford to hire outside talent for PR or social media, just will never have the reach of an association such as Vintners, and frankly, do not have the bandwidth to do it all. When I realized that I pay a subscription to Adobe for software that costs about half of what I would pay for a membership “subscription” to the Vintners’ Association, a light bulb went on. I believe that these will be some of the best dollars spent to elevate the brand, increase our exposure and ultimately…sell more wine! And the à la carte option allows me to choose just those elements that make sense for our little brand.”

Karen Steinwachs
Owner
Seagrape Wine Company

BENEFITS

FOR ALL SANTA BARBARA VINTNERS MEMBERS

Marketing Our Region

  • Website: Every member enjoys a dedicated webpage on our website that has close to 140,000 unique visitors per year.
  • Email: We have an email list of over 11,000 consumers who receive Santa Barbara Wine Country events and news.
  • Social Media: Our members are promoted to a combined following of over 37,000 (Facebook, Instagram and Twitter)
  • Public Relations: We curate media visits hosted by our hospitality and winery members, allowing them to participate in a broad range of media opportunities. We also host events for media, trade, and consumers in the most notable Southern California markets: Los Angeles, Orange County and San Diego.

Advocacy

With almost $2B of economic impact, the Santa Barbara County wine industry must stay engaged in policy issues that impact the wine industry. We track various county issues, as well as shepherd the wineries, tasting rooms, and vineyards through regulatory impacts.

We hold relationships with and often partner with important members of our industry, including:

  • California Wine Institute
  • Visit California
  • Visit Santa Barbara
  • County of Santa Barbara Government
  • Visit the Santa Ynez Valley
  • Elected Officials
  • Explore Lompoc
  • Santa Maria Chamber of Commerce
  • …and more.

Marketing Your Brand

Unique marketing opportunities present themselves as the year unfolds. They have included but not been limited to the following events. We will continue to offer participation opportunities as they present themselves.

  • Media visits and/or tasting panels
  • Out-of-County pouring opportunities and consumer/media events
  • Association level participation in outside events (WOPN, IPNC, etc.) 
  • Passport programs 
  • Movie Premier or Event 
  • Virtual consumer events driving DTC sales 

Community & Events

  • Consumer Events: The association produces events ranging from large scale grand tastings to small curated experiences.
  • Trade Tastings: Mission Santa Barbara is a 3-Day Trade Tour with over 40 sommeliers and buyers from around the United States.
  • Educational Member Tastings: Monthly, except during harvest, these blind tastings of a specific varietal (pinot noir, cabernet sauvignon, sauvignon blanc, chardonnay, etc.) allow members to network and learn about each other’s wines and businesses. Leadership Members are offered the first opportunity to host.
  • Expert Lectures: This series brings experts to speak to membership on a range of agricultural, marketing, or wine business topics.
  • Educational Programs: Training and educational sessions that are procured exclusively for our members. This includes RBS training, business-to-business educational seminars, vineyard practices, and forklift certification.

BECOME A MEMBER

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